The Ordinary - Product Overview
It's hard to believe that The Ordinary skincare (one of Deciem's brands) has only been around for just one year. They have totally revolutionised the way that people can access skincare products - that were, generally, previously in the domain of specialist skincare clinics and aestheticians or out of the affordable price range for many skincare enthusiasts. I've personally never seen any other brand, in such a short amount of time, grab the international beauty market so tightly by the balls till everyone had no choice but to take notice! I'd never been aware before, personally, of any brand that seemed constantly to have at least one of it's products on a waiting list. In particular, when the Ordinary released it's 'Colours' range earlier in the year, the waiting list quickly reached 50,000 (and don't quote me on this, but pretty sure I heard that it rose to 250,000). But for me, it's the price point that mostly attracts me to The Ord